At my company, we (which really means I), launch 5 or more products per year.
I write these “launch” posts as a way to encapsulate my thinking at the time of launch.
Here are some other launches that we made in the past:
* I launched Angage (now Cart, 2017)
* I launched Dealflow (2019)
* I launched Treendly (2019)
* I launched Podda (2021)
Yesterday we soft-launched LeadHall.com
It’s a fast and secure Nextdoor™ monitoring tool for plumbers, roofers, HVAC installers, and more.
If you don’t know, Nextdoor is a social networking service where you can ask your trusted neighbors for referrals for all types of services. Can anyone recommend a plumber? Does anyone know a great roofer?
Leadhall monitors these conversations for you, and notifies you as soon as a relevant conversation is started in your local neighborhood.
I thought it would be useful for you readers to share what I think will be my path to profitability with it:
* Long term: dominate SEO for “Nextdoor lead generation”
* Short term: post LeadHall on revenant communities and forums, plus HackerNews, Reddit, and ProductHunt (please don’t hunt yet)
* Short term: cross sell Leadhall.com to my some of my current Groouply.com customers
* Short term: outreach to local businesses already advertising on Nextdoor in a traditional way.
Let’s see how it goes!
Thanks for reading,
Mike
Enjoyed this article?
Join my newsletter to learn when new products are launched, as well as other stories from the trenches. People from great companies like Facebook and Hubspot read my newsletter.