TL;DR By scouring the web and collecting microdata, you can use clues left by your competitors' customers to build your product around their weaknesses. Their weaknesses, your UVP.--- One year ago my friend Massimo Giacchino put me on microdata. I merged that with what I know best, competitive intelligence, to rebuild and relaunch a product I already had in my portfolio. The … [Read more...]
SaaS minimalism
I'm a STRONG advocate that, at whatever point you are in building your SaaS, you don't need 99% of the things you think you would need. This is especially true when you are starting out a new business. This is an ongoing list of those things. Things you probably don't need in your SaaS right now Paid adsIf you can pay to get customers, it does not mean that you have a … [Read more...]
On shutting down, weighing and boredom.
As you know, I run a portfolio of software products. My portfolio now includes Cart, Scrapebook, Timelygigs, Dealflow, Adagio and Groouply. I have so many SaaS that it's difficult to even remember them. As I blogged in the past, I love have multiple software products for different reasons. My approach is to ship a lot of products and see how they do, instead of focusing on just … [Read more...]
Our podcast
Just a quick announcement. We now have a podcast! It's called "Maker Mindset". I talk about building, launching and running a portfolio of profitable SaaS products. Go to https://rubini.solutions/podcast to start listening to it. It's mostly solo episodes and mostly for my own therapy, but I think what I discuss is useful to anyone on a similar path. You can subscribe to it … [Read more...]
The human component
There are more and more companies that try to hide behind people and complexity. Instead, there's something to be said about working in public and putting a face to your product. Yes, it's risky but it can also help build a powerful personal brand. You probably already know that one of my company's core principles is transparency. For me, that means that we share our journey … [Read more...]