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May 5, 2020

About energy

Life is energy over time. Where you put your energy determines what you get. Thanks for reading,Mike Rubini Enjoyed this article? Join my newsletter to learn when new products are launched, as well as other stories from the trenches. People from great companies like Facebook and Hubspot read my newsletter. … [Read more...]

May 4, 2020

Skills are blocks, but not legos

Skills (for me) are little things you can do. Maybe you can type fast. Maybe you can design better than the average guy. Maybe you can understand code. Maybe you can sing. Those are skills, and skills are blocks. Then, there are levels. Maybe you are level 1 in design and level 2 in singing. The skills you accumulate define what you can and can not do. More skills != more … [Read more...]

May 3, 2020

Progress through action

Progress is simple. You have been doing some actions. Are they working and getting you towards where you want to be? Do more. Are they not? Replace them. Thanks for reading,Mike Rubini Enjoyed this article? Join my newsletter to learn when new products are launched, as well as other stories from the trenches. People from great companies like Facebook and Hubspot … [Read more...]

May 2, 2020

On repetition

If you do it once, it can be luck, it can be a mistake. If you do it twice, it's a thing. You can't argue with that. You just validated it and gave it a new meaning. I use repetition a lot in jazz, because jazz is daring and repetition builds up confidence to say what you want to say, without thinking about mistakes you can make. There are no mistakes. One of the things I … [Read more...]

April 30, 2020

Same same but different

The most beautiful thing I heard this week: improvisation is like a sunset. The same, but different every time. P.S. Today is the International Jazz Day. Celebrate with me! UNESCO believes in the power of Jazz as a force for peace, dialogue and mutual understanding and this is why in November 2011, the UNESCO General Conference proclaimed 30 April as "International Jazz … [Read more...]

April 29, 2020

Patterns

Improvisation is about surprising yourself every time. That's why I don't like patterns. Thanks for reading,Mike Rubini Enjoyed this article? Join my newsletter to learn when new products are launched, as well as other stories from the trenches. People from great companies like Facebook and Hubspot read my newsletter. … [Read more...]

April 28, 2020

COVID is your excuse

COVID is an excuse for most people. An excuse to get fat.An excuse not to get work done.An excuse to ask for free money from state. For SaaS, that's probably an excuse to ask for a "pandemic account". I literally had one potential client asking this today. 🙈 Thanks for reading,Mike Rubini Enjoyed this article? Join my newsletter to learn when new products are … [Read more...]

April 26, 2020

Up next

As Miles Davis would put it: “Don't play what's there; play what's not there.”  Building, and really life, is about constantly thinking what is the best thing you can do next. In music, that has an element of surprise. Side note: sometime the best thing to do is "nothing" at all. Just let the events unfold. Nothing is also something that you do, it's a choice.  Thanks for … [Read more...]

April 25, 2020

It looks like magic, but it is not

From the outside, doing what you do probably looks like magic. If I think about what I do, playing music and creating software products, both look like magic. In the case of music, I create something that wasn't there before. In the case of software, it's actually the same thing. I have an idea that wasn't there before and I build it. In both cases, I go from 0 (nothing is … [Read more...]

April 24, 2020

Remembering the future

In music you have "riffs" and "ostinato" and you have a lot of musical forms that have repetition in them like, for example, the "theme and variation" form. I'll just name two greats at this form: Mozart and Beethoven - maybe you know them. Anyways, the beauty of repetition is that you know what comes next. Not only you get to know the future, but because what comes next has … [Read more...]

April 23, 2020

Predicting the future

How to predict trends in one word: repetition.  The only way to see the future with certainty is by looking for things that repeat through history.   That's what I'm looking for. Thanks for reading,Mike Rubini Enjoyed this article? Join my newsletter to learn when new products are launched, as well as other stories from the trenches. People from great companies … [Read more...]

April 22, 2020

You have all the answers

Have you ever daydreamed of something in the future and then lived it months or years later? In the moment, you get that feeling of "I've already done this" or even "I've already been here". It feels weird.  That's the feeling you need to tap into when you do things. You already have all the answers. You already know what to do. In fact, you have already done it. Go do it. … [Read more...]

April 21, 2020

Questions worth asking

Why do people ask questions they already know the answer to? Some say it's to get some affirmation, some say it's because they want to get a second option. Could be. But that's just wasted time. There's Google for that. The real question that's worth asking is just two or three layers deeper and that's the one you really don't know the answer to. The process is simple: You … [Read more...]

April 20, 2020

I’m #2 (or #3, or #5..)

People, apps, courses.. they all claim to be #1 in what they do. Find me some that claim to be #2. Nobody wants to be #2. Well, I do. With all the #1 apps for X and the #1 courses for X, your differentiation might just be "I made the #7 best course for X" or "The #4 app for X". Humans understand things visually. When you say you are #1, you don't really create a scale in the … [Read more...]

April 19, 2020

Make it boring

I was just watching a video on how you can spin up multiple docker containers with multiple versions of PHP and then you can install multiple versions of Laravel and then.. it struck me.  There's always a shiny object or something that can make your project look or feel cooler.  Instead, make it boring. You can sell "boring" quite more easily. Thanks for reading,Mike … [Read more...]

April 18, 2020

The glass box

I've talked in the past how your company is now a glass box. Everybody can see inside your organization. And, I think you should let people in. Transparency is a great win-win. Here are a few things I'm embracing on the dev/product side: • building in public: show people how you build things (maybe livestreaming?); serves as accountability, also inspires others • daily journal: … [Read more...]

April 7, 2020

How I built a successful SaaS product using microdata

TL;DR By scouring the web and collecting microdata, you can use clues left by your competitors' customers to build your product around their weaknesses. Their weaknesses, your UVP.--- One year ago my friend Massimo Giacchino put me on microdata. I merged that with what I know best, competitive intelligence, to rebuild and relaunch a product I already had in my portfolio. The … [Read more...]

March 31, 2020

On coronavirus

  I think that the entrepreneur's job is to fight entropy: entropy towards churn, towards things breaking, bad relationships with coworkers, etc. These things are bound to happen, sooner or later. It's just entropy. As an entrepreneur, coronavirus is just another thing that was unavoidable in this reality, that we have to fight.  When you think about entrepreneurship in this … [Read more...]

February 24, 2020

SaaS minimalism

  I'm  a STRONG advocate that, at whatever point you are in building your SaaS, you don't need 99% of the things you think you would need. This is especially true when you are starting out a new business. This is an ongoing list of those things.    Things you probably don't need in your SaaS right now Paid adsIf you can pay to get customers, it does not mean that you have a … [Read more...]

February 12, 2020

How I would grow getrewardful.com

  I recently started looking for a software that would setup affiliate and referral programs for my SaaS. Rewardful does that. What I like is that it takes care of tracking conversions right inside Stripe, which is the payment gateway most SaaS use in the background. This is a quick post on how I would grow it. It’s very polarised to what I know. As a background, my first SaaS … [Read more...]

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