I'm #2 (or #3, or #5..)

Do not index
Do not index
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People, apps, courses.. they all claim to be #1 in what they do. Find me some that claim to be #2.
 
Nobody wants to be #2.
 
Well, I do.
 
With all the #1 apps for X and the #1 courses for X, your differentiation might just be “I made the #7 best course for X” or “The #4 app for X“.
 
Humans understand things visually.
 
When you say you are #1, you don’t really create a scale in the mind of the prospective buyers. All they imagine is the top.
 
When you say you are #4 on the other end.. that put things in perspective. They imagine a gap between you and the others at the top, but also you and all the others that are downward.
 
When you say you are #4, you create more spaces in the mind of the prospective buyers. And, you can negotiate far more easily within the spaces.
 
Thanks for reading,
Mike Rubini