Don't build for too long

Do not index
Do not index
notion image
Eventually, all the solutions in a market end up looking the same and having the same features.
For example, take UpWork and Fiverr: two marketplaces who had a kind of distinct offer until now.
Here is Fiverr:
notion image
And here is Upwork, who recently launched services:
notion image
What do you see? The same thing.
This is true for other software out there as well.
For example, Todoist now has boards like Trello historically had. Trello has a table view and calendar view, AirTable has database view, Notion has it all (?).
Basically, they are all building the same product by now.
I get that these are large software and they want to appeal to a broader spectrum of users, but still the question remains.
How do I avoid being so close to other software products in the market?
To me it comes down to:
Thanks for reading,
Mike