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Living in our own bubble

September 28, 2018 by Mike Rubini Leave a Comment

Living in our own bubble

    Most of the times we assume our market is saturated because we live and breathe in it. I've been guilty of this myself. For example, I've been working on Angage, my dropshipping tool, since Dec 2017. By now, I could say that the market for online tools like Angage is saturated. I can even back my statement with facts: for example, I notice ...

The case for free plans

August 13, 2018 by Mike Rubini Leave a Comment

The case for free plans

PROBLEM  Most things in life are not free, yet most softwares out there have some kind of free offer allowing users to use a limited number of features. This is very bad for a lot of reasons. 1 - What kind of people do I want to attract to my SaaS? Users are used to get stuff for free. Now people EXPECT that software should be free, too. In addition, they want more and ...

Indie Makers and Risk Aversion

June 29, 2018 by Mike Rubini Leave a Comment

Indie Makers and Risk Aversion

I consider most successful entrepreneurs to be risk-averse. They make decisions that may seem to be the riskiest, but in fact, every move is calculated. This becomes clear, for example, in a letter that Jeff Bezos wrote to his shareholders. I'm going to make the case that being an indie maker is the best way to minimize the risk of running a startup. You see, 70% of ...

Why My Startups Have Open Metrics

March 28, 2018 by Mike Rubini Leave a Comment

Why My Startups Have Open Metrics

This article was first featured on getlatka.com --- More and more startups are finally sharing their revenue stats. Startups like Buffer and Ghost paved the way to this, and thanks to Baremetrics, we are able to dive into the real numbers of some of the best startups out there. Of course, Latka’s SaaS database is also headed in this direction. I, too, embrace ...

6 investors contacted me to put money into my new SaaS. Here’s why I said no.

March 28, 2018 by Mike Rubini Leave a Comment

6 investors contacted me to put money into my new SaaS. Here’s why I said no.

This article was first featured on getlatka.com --- Since I launched my new SaaS (angage.net), 6 investors reached out to me about possibly investing in it. To give you some context, I’m a solo founder and I do everything in my startup (from coding to marketing to handling customer support, etc). These potential investors are relatively small investors. Some are ...

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